As a UWE graduate in Media and Journalism, I was ready to start my career and gain work experience after […]
5 of the best brand films in 2024
Branded film is an alternative means for brands to engage and entertain ad-weary viewers, with writing driven by storytelling, emotion […]
The 5 key rules of DRTV
Direct Response TV – or DRTV – is a form of marketing in TV which involves provoking viewers into a […]
Digital Catapult appoints Skylark Media for video production services
Digital Catapult, the UK authority on advanced digital technology, has appointed Skylark Media for their video production services. The organisation […]
Video ad sequencing – why it pays to tell a brand narrative
When I started out in advertising nearly 20 years ago, I learned that customers would need to see an ad […]
How to write a creative video brief – [FREE video template download]
If you’re going to succeed in making videos for your business, you’ll need to assemble your resources, goals and requirements […]
VisitBritain appoints Skylark Media for marketing services
VisitBritain, the national tourism agency, has appointed Skylark Media to their marketing production services framework. The multi-year contract is made […]
5 motion graphics trends in 2021
Motion graphics is having a moment. When live action was restricted last year, content creators got creative using stock footage, […]
Everything you need to make an in-house video
If you’re ramping up content marketing for your business, then it’s inevitable that you’ll need more video content. Not all […]
Live action video vs animation video – which one is right for you?
One of the most commonly questions we’re asked is ‘how much does a video cost?’ The short answer is, it […]