
Viva! Takeaway The Meat
Once a fringe movement, veganism has gone mainstream in recent years. But marketing it to meat-eaters is a particular challenge. In Viva!’s national integrated campaign, we devised a concept that avoided ‘preaching’ to meat consumers – and instead ask them to make the connection between animal and their pets. Our solution was to create an everyday scenario with an unexpected outcom

Viva! This Is Fine
For vegan charity Viva!, we wanted to create an animated viral campaign to help meat-eaters understand the environmental destruction caused by eating animal products and to encourage them to adopt a vegan lifestyle.
Skylark proposed an animated concept that delivers a poignant message in a light-hearted way, by creating a high-quality style inspired by KC Green’s This Is Fine meme. It’s positive, empowering and fun.

HyNet Energy
Progressive Energy develops and delivers clean energy projects at a scale that makes a material difference to climate change. Combining drone footage, interviews, motion graphics and animated explainers, this promotional video tells the story of HyNet, and how the project will unlock a low carbon economy for the North West and North Wales.

Buglife’s B-Lines campaign
Conservation charity Buglife came to Skylark to help create a series of animations to promote its B-Lines initiative. The aim was to inform, inspire and empower the general public to take action for pollinators and wildlife. Our animation helped Buglife secure a $500k grant from the Klarna Give One initiative.

MyFamilyVets
After working with Independent Vetcare across Europe for a series of internal communications videos, they asked up to create a TV and digital advert to promote their ‘MyFamilyVets’ vaccine courses to a B2C audience.
With scripts devised by the MyFamilyVets team, Skylark was tasked to develop the concept for a premium quality advert, fit for addressable TV with multiple iterations for digital.

Nisbets #BeMoreChef
Nisbets is renowned as suppliers of professional catering equipment. And now they are opening stores across the country to the public. To launch this campaign they needed a reach out to a target market of keen amateur chefs living in proximity to their retail outlets. Skylark came up with a creative campaign to drive store footfall with an addressable TV ad.